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The Gro Company


Our story started back in the year 2000 when our first son Sam wouldn't sleep at night, which as you probably know, is enough to send any sane person completely batty!  Then we came up with the idea of the Grobag and a miracle occurred...he slept like a baby! 

Since then we've had 3 more children and have been joined by lots more parents all working here at The Gro Company headquarters in Ashburton, South Devon, UK. Our talented product designers are coming up with more amazing products that help make parenting just that bit simpler. 

At the end of the day, we think being parents is hugely rewarding, but it’s also hard work . . . however why make it harder than it has to be?  Our aim is to keep searching for simple, clever and innovative products that give you and your family the energy, as well as the right kit, to explore this new world. 

The Gro Company has developed two valuable partnerships in the United States.  The first was finding a valuable U.S. distributor in Keen Distribution.  Through Keen, our Grobag and Groegg are available to retailers in the United States.  We are also proud sponsors of the CJ Foundation for SIDS, whose mission is to reduce the risk of future infant deaths, support families who have suffered a loss and fund medical research so that no new families have to endure the pain of losing their infant.


Products by The Gro Company

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